February 15, 2026

I am who I am – new collection + FWP

 Happy weekend, dear friends!

I'm in your inbox this week with a new collection called  I Am Who I Am. This is the collection that was meant to be ready for last weekend’s Twist a Kit event, but an unexpected trip took me away and I couldn’t finish it in time. Now it’s finally here! A bold, whimsical twist on one of my very first and most beloved collections – originally created more than 14 years ago – I Am Who I Am is back and beautifully revamped. Bursting with vibrant colors, playful grunge, and plenty of personality, this collection celebrates confidence, individuality, and the joy of being perfectly, powerfully you. As a new release, it’s on sale through Tuesday! And as we continue celebrating Sweet Shoppe’s 20th birthday, we have another special surprise this weekend – a gorgeous FREE with purchase collection from all of us designers. It's huge and so cute and fun! Don’t miss your chance to stop by the Shoppe and take a look!

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Made to match cards:


or buy the BUNDLE and save 40% now:


And a little creative inspiration from my team and the Sugar Babes:

by Evelyn

by Golya

by Suzanne

by Bogy

by Bogy again

Don’t forget to stop by the Sweet Shoppe Designs forum and join in on all the fun happening there for our 20th birthday celebrations! That’s it for this week! Until next time, happy scrapping and cozy creative moments.

Blagovesta

February 1, 2026

Sweet Shoppe birthday SALE+new Happy Hobby colection

 Happy weekend, dear friends!

Twenty years of Sweet Shoppe Designs… WOW! Can you believe it? Every February we celebrate SSD’s birthday, and once again the party starts with a fabulous storewide sale, including the brand-new releases. It’s such a joyful milestone, and I’m so happy to be celebrating right along with the Shoppe!

To make things even sweeter, I’m excited to share my newest collection with you. The next piece of my hobby series  Happy Hobby: Hause Plants is officially live, blooming with cozy, feel-good vibes – and yes, it’s part of the birthday sale too! Even though I love feeling surrounded by greenery, I’m definitely that person who can barely keep a cactus alive. If this collection were just for me, I’d probably have to call it “Please Don’t Die.” But I know there are so many of you who grow the most beautiful little jungles at home! From tiny succulents to lush leafy beauties – this one is created for everyone who truly makes their house plants thrive.




Made to match cards:


or buy the BUNDLE and save 52% now:


Check out these beautiful layouts by my creative team and the Sugar Babes for a little creative inspiration:

by Amie

by Lea

by Jacinda

by Golya

Don’t forget to stop by the Sweet Shoppe Designs forum and join in on all the fun happening there for our 20th birthday celebrations! That’s all for this week — happy scrapping and wishing you lots of cozy, creative moments!

Blagovesta

January 18, 2026

New: First love with WendyP Designs

 Happy weekend, friends!

Last week, we teamed up once again with Wendy of WendyP Designs to bring you a beautiful collection dedicated to that unforgettable first-love feeling.
Over the past few days, I literally couldn’t get out of bed — even to announce the new collection — because of a terrible flu that turned out to be truly awful. 
A little later than planned, but still just in time for you to take advantage of the New Release Sale, I’m excited to finally introduce the First Love collection. ♥
 




Made to match cards


or buy the BUNDLE and save:


Take a look at the beautiful, inspiring layouts created by my creative team and the Sugar Babes using this collection

by Angela

by Wendy

by Carrie

by Heather

by Kim

by Natascha

That’s all for this week — happy scrapping and lots of cozy creative moments!

Blagovesta

January 10, 2026

New: Winter Avenues

 Happy weekend, friends!

After the holiday break at Sweet Shoppe, I’m back with my first new collection of the year — Winter Avenues.
Winter Avenues continues the seasonal city series, following Autumn Avenues released a few months ago. It captures winter in the city — where familiar streets are wrapped in frost, soft lights glow in the cold, and the city slows down under a quiet winter charm. Snow-dusted sidewalks, muted colors, cozy details, and that calm, crisp feeling come together to reflect the unique magic of winter avenues.
Winter Avenues is already in the store, ready to bring the quiet magic of the city in winter to your scrapbooking projects. It’s available now on an early bird sale until Tuesday! ♥





Made to match cards, that also work perfectly with my featured designer FWP kit, Flurries of Fun — which you probably already have if you’ve spent $10 or more in the last couple of weeks!


or buy the BUNDLE and save:


 

That’s it for this week! 
Thank you for your continued support and wishing you cozy creative moments and happy scrapping!

Blagovesta

January 8, 2026

Featured designer sale & FWP

Happy New Year & happy Wednesday, friends!

I’m so excited to be the Featured Designer at Sweet Shoppe Designs right now! ♥
Through Friday, my entire store is 40% off, and you can get my Featured Designer kit Flurries of Fun FREE with any $10 purchase! 


FLURRIES of FUN - FREE with $10 purchase



The Sugar Babes have created really fantastic layouts with this kit — be sure to take a look for a little inspiration.






 

Thank you so much for being here and for all your support — it truly means the world to me. I hope these goodies bring a little extra joy to your creative time.

Blagovesta