February 28, 2026

Happy Hobby: Cross Stitch on sale & more at SSD

 Happy weekend, dear friends!

I can’t believe February is already coming to an end – and with it, the Sweet Shoppe Designs 20th Birthday celebrations. What a month it has been! But as always, we’re saying goodbye in style. All new releases – not just tonight’s, but every release from the entire month of February – are on sale this weekend! And that’s not all… we’re also bringing back all of our amazing storewide collaborations for one last chance to grab your favorites before they’re gone for good. If you missed something you loved, now’s the time! 

 

I’m so excited to be back this week with the next collection in my Happy Hobby series – Happy Hobby: Cross Stitch – another hobby inspired by your requests. I had so much fun diving into the world of tiny X’s, colorful floss, beautiful hoops, and cozy stitching moments. There’s just something so calming and satisfying about cross stitch, and I really wanted this collection to capture that peaceful, creative joy. If you’re a cross stitcher (or you love scrapping about someone who is!), I truly think you’ll feel right at home with this one. As usual, it’s on early bird sale until Tuesday!

Happy Hobby: Crost Stitch







Made to match cards:



or buy the BUNDLE and save 40% now:



 That’s it for this week! Until next time, make memories and scrap more!


Blagovesta

February 15, 2026

I am who I am – new collection + FWP

 Happy weekend, dear friends!

I'm in your inbox this week with a new collection called  I Am Who I Am. This is the collection that was meant to be ready for last weekend’s Twist a Kit event, but an unexpected trip took me away and I couldn’t finish it in time. Now it’s finally here! A bold, whimsical twist on one of my very first and most beloved collections – originally created more than 14 years ago – I Am Who I Am is back and beautifully revamped. Bursting with vibrant colors, playful grunge, and plenty of personality, this collection celebrates confidence, individuality, and the joy of being perfectly, powerfully you. As a new release, it’s on sale through Tuesday! And as we continue celebrating Sweet Shoppe’s 20th birthday, we have another special surprise this weekend – a gorgeous FREE with purchase collection from all of us designers. It's huge and so cute and fun! Don’t miss your chance to stop by the Shoppe and take a look!

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Made to match cards:


or buy the BUNDLE and save 40% now:


And a little creative inspiration from my team and the Sugar Babes:

by Evelyn

by Golya

by Suzanne

by Bogy

by Bogy again

Don’t forget to stop by the Sweet Shoppe Designs forum and join in on all the fun happening there for our 20th birthday celebrations! That’s it for this week! Until next time, happy scrapping and cozy creative moments.

Blagovesta