March 29, 2026

The next chapter of Avenues series is here: Spring Avenues - on early bird sale!

 Happy weekend, dear friends!

A new season arrived on the avenues… 🌷After Autumn Avenues and Winter Avenues, the story continues. Familiar streets, a fresh atmosphere, and a new season coming to life with soft colors and springtime charm, capturing the mood, the details, and the story of spring in the city. ♥ Like all new releases, it's on sale until Tuesday!

Spring Avenues





Made to match cards:



or buy the BUNDLE and save 40% now:



Here’s a look at some of the layouts my creative team and the Sugar Babes created with this collection to inspire you:


by Aud


by Evelyn


by Ally


by Lea


by Kim


by Golya


by Natascha

 That’s it for this week! Until next time, make memories and scrap more!


Blagovesta

February 28, 2026

Happy Hobby: Cross Stitch on sale & more at SSD

 Happy weekend, dear friends!

I can’t believe February is already coming to an end – and with it, the Sweet Shoppe Designs 20th Birthday celebrations. What a month it has been! But as always, we’re saying goodbye in style. All new releases – not just tonight’s, but every release from the entire month of February – are on sale this weekend! And that’s not all… we’re also bringing back all of our amazing storewide collaborations for one last chance to grab your favorites before they’re gone for good. If you missed something you loved, now’s the time! 

 

I’m so excited to be back this week with the next collection in my Happy Hobby series – Happy Hobby: Cross Stitch – another hobby inspired by your requests. I had so much fun diving into the world of tiny X’s, colorful floss, beautiful hoops, and cozy stitching moments. There’s just something so calming and satisfying about cross stitch, and I really wanted this collection to capture that peaceful, creative joy. If you’re a cross stitcher (or you love scrapping about someone who is!), I truly think you’ll feel right at home with this one. As usual, it’s on early bird sale until Tuesday!

Happy Hobby: Crost Stitch







Made to match cards:



or buy the BUNDLE and save 40% now:



 That’s it for this week! Until next time, make memories and scrap more!


Blagovesta

February 15, 2026

I am who I am – new collection + FWP

 Happy weekend, dear friends!

I'm in your inbox this week with a new collection called  I Am Who I Am. This is the collection that was meant to be ready for last weekend’s Twist a Kit event, but an unexpected trip took me away and I couldn’t finish it in time. Now it’s finally here! A bold, whimsical twist on one of my very first and most beloved collections – originally created more than 14 years ago – I Am Who I Am is back and beautifully revamped. Bursting with vibrant colors, playful grunge, and plenty of personality, this collection celebrates confidence, individuality, and the joy of being perfectly, powerfully you. As a new release, it’s on sale through Tuesday! And as we continue celebrating Sweet Shoppe’s 20th birthday, we have another special surprise this weekend – a gorgeous FREE with purchase collection from all of us designers. It's huge and so cute and fun! Don’t miss your chance to stop by the Shoppe and take a look!

* * * * * * * * * * * * 




Made to match cards:


or buy the BUNDLE and save 40% now:


And a little creative inspiration from my team and the Sugar Babes:

by Evelyn

by Golya

by Suzanne

by Bogy

by Bogy again

Don’t forget to stop by the Sweet Shoppe Designs forum and join in on all the fun happening there for our 20th birthday celebrations! That’s it for this week! Until next time, happy scrapping and cozy creative moments.

Blagovesta

February 1, 2026

Sweet Shoppe birthday SALE+new Happy Hobby colection

 Happy weekend, dear friends!

Twenty years of Sweet Shoppe Designs… WOW! Can you believe it? Every February we celebrate SSD’s birthday, and once again the party starts with a fabulous storewide sale, including the brand-new releases. It’s such a joyful milestone, and I’m so happy to be celebrating right along with the Shoppe!

To make things even sweeter, I’m excited to share my newest collection with you. The next piece of my hobby series  Happy Hobby: Hause Plants is officially live, blooming with cozy, feel-good vibes – and yes, it’s part of the birthday sale too! Even though I love feeling surrounded by greenery, I’m definitely that person who can barely keep a cactus alive. If this collection were just for me, I’d probably have to call it “Please Don’t Die.” But I know there are so many of you who grow the most beautiful little jungles at home! From tiny succulents to lush leafy beauties – this one is created for everyone who truly makes their house plants thrive.




Made to match cards:


or buy the BUNDLE and save 52% now:


Check out these beautiful layouts by my creative team and the Sugar Babes for a little creative inspiration:

by Amie

by Lea

by Jacinda

by Golya

Don’t forget to stop by the Sweet Shoppe Designs forum and join in on all the fun happening there for our 20th birthday celebrations! That’s all for this week — happy scrapping and wishing you lots of cozy, creative moments!

Blagovesta

January 18, 2026

New: First love with WendyP Designs

 Happy weekend, friends!

Last week, we teamed up once again with Wendy of WendyP Designs to bring you a beautiful collection dedicated to that unforgettable first-love feeling.
Over the past few days, I literally couldn’t get out of bed — even to announce the new collection — because of a terrible flu that turned out to be truly awful. 
A little later than planned, but still just in time for you to take advantage of the New Release Sale, I’m excited to finally introduce the First Love collection. ♥
 




Made to match cards


or buy the BUNDLE and save:


Take a look at the beautiful, inspiring layouts created by my creative team and the Sugar Babes using this collection

by Angela

by Wendy

by Carrie

by Heather

by Kim

by Natascha

That’s all for this week — happy scrapping and lots of cozy creative moments!

Blagovesta

January 10, 2026

New: Winter Avenues

 Happy weekend, friends!

After the holiday break at Sweet Shoppe, I’m back with my first new collection of the year — Winter Avenues.
Winter Avenues continues the seasonal city series, following Autumn Avenues released a few months ago. It captures winter in the city — where familiar streets are wrapped in frost, soft lights glow in the cold, and the city slows down under a quiet winter charm. Snow-dusted sidewalks, muted colors, cozy details, and that calm, crisp feeling come together to reflect the unique magic of winter avenues.
Winter Avenues is already in the store, ready to bring the quiet magic of the city in winter to your scrapbooking projects. It’s available now on an early bird sale until Tuesday! ♥





Made to match cards, that also work perfectly with my featured designer FWP kit, Flurries of Fun — which you probably already have if you’ve spent $10 or more in the last couple of weeks!


or buy the BUNDLE and save:


 

That’s it for this week! 
Thank you for your continued support and wishing you cozy creative moments and happy scrapping!

Blagovesta